What Google would look like if they followed the herd

Most sites (not all and a lot less than used to be) have screens and screens of "happy talk". You know the stuff, "Welcome to our ...", "On this page all you need to do is ...", "If you want help then please follow the ...".

As Steve Krug says so aptly in his Don't Make Me Think book (still THE book for anyone thinking of putting anything onto a computer screen) - "Happy talk must die!"

Comments on Rachel McAlpine's building/book posting (my review) has lead her to link to an over the top version of what Google would be like with "happy talk". This is from her CONTENTED course which seems like everyone should have a go at!

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